big dice
black-chip
How
do you get
New Yorkers
to drive to
a casino
two states
away?

Parx Casino, the #1 casino in Pennsylvania, retained BARKER to elevate out-of-market growth.

The agency’s insight: New Yorkers think about geography in terms of time, not location or distance. The resulting campaign fundamentally tilted the balance in the New York / New Jersey gaming market, elevating Parx revenue over 60%, and shifting audiences from Atlantic City to Pennsylvania.

sticker
floor