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fairlife

Shake things up.

Move over Boost and Ensure. When it comes to nutrition for seniors, there’s a new kid in town. The truth is, most seniors think advertising doesn’t reflect their reality. They are vibrant, active, and feel much younger than they are portrayed. Enter fairlife Smart Milkshakes, the all-natural meal replacement that shakes up how we think about aging. Let’s show the world what seniors can do.

website design

digital video

social content

packaging

point of sale

This social media-driven campaign drove home the message that getting older is about getting better—and refueling with better nutrition: higher protein, anti-oxidants, and pre-biotic fiber. Oh, and it’s delicious!