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HOLY NAME MEDICAL CENTER

This place is different.

Based in Teaneck, NJ, Holy Name has developed a different approach to patient care. They get to know each patient, driven by a belief that healing starts at the personal level, not just with the diagnosis. When it came time for a rebrand, they recognized they needed an agency that was going to differentiate them in the sea of sameness that plagues Healthcare advertising. They needed a campaign that embodied the spirit of the hospital — and the community — to show how compassionate care really makes a difference.

brand strategy & positioning

campaign development

digital video

social content

brand id & tone

website design

print advertising

The 360 campaign brings to life patient stories in a way that is as unique as the hospital itself. Emotional, colorful imagery and raw, honest storytelling intertwined with messages of empowerment and triumph.  A true celebration of life; it’s emotional, it’s refreshing, but most of all, it’s different.

The campaign’s message also resonated inside the hospital — among doctors, staff and those seeking treatment.  It’s become a rallying cry for the Holy Name community.