HOLY NAME MEDICAL CENTER
This place is different.
brand strategy & positioning
brand id & tone
The 360 campaign brings to life patient stories in a way that is as unique as the hospital itself. Emotional, colorful imagery and raw, honest storytelling intertwined with messages of empowerment and triumph. A true celebration of life; it’s emotional, it’s refreshing, but most of all, it’s different.
The campaign’s message also resonated inside the hospital — among doctors, staff and those seeking treatment. It’s become a rallying cry for the Holy Name community.