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parx casino

What a night.

Our first marketing campaign for Parx Casino increased sales by 61% among out-of-market consumers, and the campaign was named No. 1 in the Casino Industry by the AGA Awards. This year we rebranded around a new tagline, and our new campaign, “What A Night,” has already established a 20:1 ROI.

OUT OF HOME

PRINT

tv

radio

SOCIAL CONTENT

DIGITAL VIDEO

The “What A Night” campaign is currently running across TV, outdoor, print and digital, unveiling the casino’s $50 million expansion, including two new restaurants and the Xcite Center, a live performance venue.