What a night.
Our first marketing campaign for Parx Casino increased sales by 61% among out-of-market consumers, and the campaign was named No. 1 in the Casino Industry by the AGA Awards. This year we rebranded around a new tagline, and our new campaign, “What A Night,” has already established a 20:1 ROI.
OUT OF HOME
The “What A Night” campaign is currently running across TV, outdoor, print and digital, unveiling the casino’s $50 million expansion, including two new restaurants and the Xcite Center, a live performance venue.