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lumify

Drop everything.

Behold an extraordinary new eye drop from Bausch + Lomb. Lumify is so effective at reducing redness that it makes your eyes appear whiter and brighter, to reveal your natural radiance. You won’t believe your eyes. 

http://lumifydrops.com/

brand strategy & communications

broadcast tv

brand identity

product launch strategy

website design

content planning & development

digital / social content & video

This fully integrated online and offline campaign relies heavily on graphic and sonic mnemonic cues to create distinctiveness and recall. Among W45+, testing showed over 50% unaided recall after just one :30 impression.