Randolph
Repositioning a heritage brand for a new audience
Randolph makes jewelry-quality sunglasses that have been meticulously crafted by hand, with a strong heritage making sunglasses for Military pilots, and cult following with men. When it was time to turn their attention to women, we leaned into a new trend in luxury: IYKYK. It’s no longer about mass lux but about niche brands and expressing your individuality. The new brand platform, Engineered for Expression, shines a light on when a perfectly designed pair of sunglasses meets their perfect owner—unlocking the inner courage and creativity of every wearer.
- brand strategy & positioning
- visual identity
- campaign development
- social content
- digital advertising
