Holy Name Medical Center

Based in Teaneck, NJ, Holy Name has developed a different approach to patient care. They get to know each patient, driven by a belief that healing starts at the personal level, not just with the diagnosis. When it came time for a rebrand, they recognized they needed an agency that was going to differentiate them in the sea of sameness that plagues Healthcare advertising. They needed a campaign that embodied the spirit of the hospital — and the community — to show how compassionate care really makes a difference.