Maxi Cosi
Embracing what real parenting looks like
Every baby product company talks about how their products benefit the baby—but let’s face it, safety and comfort are the price of entry in the category. We launched Maxi Cosi’s first ever US campaign to speak directly to parents as individuals, celebrating their unique lifestyles, paths, and their very own approach to parenting.
Maxi Cosi may not have the secret sauce to parenting, and we don’t pretend to—instead, we aspire to make parents’ lives just a little bit smoother.
- brand strategy + positioning
- campaign development
- digital video
- social content
- brand ID + tone
