Feels good to feel good

For over a century, Sunsweet has been the leading producer of prunes and prune juice. That’s right, prunes; the deeply misunderstood superfood! They’re known for their quick-fix, and for old people. But they’re nutritious powerhouses. They’re good for you, and they make you feel good too! With a top to bottom rebrand, and a fresh TV campaign, we brought Sunsweet’s brand promise — Feel Good — to life. And converted a whole new audience of prune consumers. And that feels pretty good, too.

  • brand strategy + positioning
  • integrated campaign development
  • website design
  • social strategy, content + management
  • email marketing
  • media planning + buying
  • product innovation launches