40 years ago, SlimFast was the #1 diet brand in America. But changing trends and a lack of marketing support left the brand nearly extinct, with the imminent threat of being delisted at Walmart. In order to turn sales around, we had to market weight loss in a new way: by showing SlimFast was no longer your momma’s diet brand. No matter how you wanted to lose weight, you could do it on SlimFast. After all, it’s your thing.