Slimfast

Slimfast

It’s Your Thing.

40 years ago, SlimFast was the #1 diet brand in America.  But changing trends and a lack of marketing support left the brand nearly extinct, with the imminent threat of being delisted at Walmart.  That’s when a private equity company stepped in, purchased the failing brand, and hired BARKER to generate rapid growth.

  • BRAND POSITIONING
  • PACKAGING
  • PRINT
  • RETAIL ACTIVATION
  • SOCIAL & DIGITAL VIDEO CONTENT
  • STRATEGY
  • TV
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