Xifaxan
Humanizing IBS-D.
When you suffer from IBS-D, the bathroom is never close enough. We used this key consumer insight to develop an empathetic campaign, innovative for the pharma space, that destigmatized an embarrassing condition.
- BRAND ID & TONE
- BRAND STRATEGY & POSITIONING
- CAMPAIGN DEVELOPMENT
- DIGITAL VIDEO
- SOCIAL CONTENT
- TV
- WEBSITE DESIGN
