Xifaxan

Xifaxan

Humanizing IBS-D.

When you suffer from IBS-D, the bathroom is never close enough. We used this key consumer insight to develop an empathetic campaign, innovative for the pharma space, that destigmatized an embarrassing condition.

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  • BRAND ID & TONE
  • BRAND STRATEGY & POSITIONING
  • CAMPAIGN DEVELOPMENT
  • DIGITAL VIDEO
  • SOCIAL CONTENT
  • TV
  • WEBSITE DESIGN
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XIFAXAN_KeyArtXIFAXAN_LivingWithIBSD_Web
XIFAXAN_Photoshoot_Mockup

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