Maidenform Gets A Glow-Up With Sass And Color
With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.
Craveable Comfort, Wrapped in Barker Boldness
Barker was tasked with launching Maidenform’s newest collection, M, with a specific focus on a younger, hipper audience. So we pulled out all the stops and created a maximalist music video with our new product at the center of it all.
How Barker Made Prunes Cool Again
Barker was tapped to launch Botania, a newcomer in the wellness beverage category. But cutting through the clutter would take more than impressive ingredients or a catchy name.
Proud Prune Lover
For over a century, Sunsweet has been the leading producer of prunes and prune juice. For much of that time, prunes have been known as a time-tested digestive aid for an older generation, when in fact they’re a nutritious powerhouse for every age.
Extra with a Side of Extra
Maidenform embarked on a transformative mission to connect with a younger, fashion-forward audience.
How Hybrid Companies Can Make the Most of Their In-Office Time
Hybrid teams aren’t always in the office. But when they are, they need to use that time wisely.
Bali Bras Unveils ‘Bali Breathe’ Line in New Campaign
Hanes brand Bali Bras just unveiled its latest collection with a new campaign made together with creative agency Barker. The “Bali Breathe” line is exactly what its name suggests, marketed by the innerwear brand as its most breathable collection yet.
Tools of the Trade: Caitlyn Pierre of Barker
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair
Maidenform Relaunches its Brand with a Colorful Campaign from Barker
Maidenform has relaunched its brand with a vibrant new campaign, showcasing the brand’s soft M collection designed for young and young-minded consumers.
Maidenform M Campaign Celebrates Female Confidence
The century-old Maidenform shapewear brand has a new tagline: “For All Or None To See.” The positive slogan is empowering. And the women in the ads define a new breed of feminine.