New York-Based BARKER Goes Bold With Its Messaging and Creates Edgy Work for Its Clients
How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
Independent Influence: BARKER’s independent voice in the ad world’s biggest market
Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we feature BARKER.
‘Be as honest as humanly possible’: Exceptional Women of the World featuring Sandi Harari, BARKER
"Exceptional Women of the World" is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. As NYC indie agency BARKER’s EVP, Creative Director, Sandi...
5 Questions for: John Barker, Chief Idea Officer of BARKER
The 4A’s is interested in how agency leaders are adapting to the rapid-fire changes in the industry. John Barker, Chief Idea Officer of BARKER in New York, weighs in with his thoughts and experiences.
BARKER Wins AOR Duties for Bausch + Lomb Brand Launch
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work...
See It & Be It: Sandi Harari of BARKER
A Q&A with BARKER’S creative leader Sandi Harari on how women and young people can succeed in the ad industry today.
“Do more crazy stuff when you’re young”: Beyond the Brief, featuring John Barker, BARKER
The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.
Striking The Right Balance: 2017 Working Mothers of the Year
Being a working parent means you have two demanding jobs. The 26 winners of the She Runs It 2017 Working Mothers of the Year Awards know what it means to be caught in the crossfire between the office and home. But they also know what it takes to get it all done....
We unveil the women shaking up the industry in The Drum’s 50 Under 30
Maya Kagan, Associate Creative Director, BARKER
BARKER Beats Out CP+B, Doner, VaynerMedia to Retain SlimFast Account
Just over a year after naming New York City-based BARKER as its new agency of record for a brand relaunch, SlimFast has retained the indie agency’s services after a full creative review.
Barker Wins AOR Duties for Sunsweet Growers
The agency released its first brand campaign for the new client today.
Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
Why Disconnecting From Technology Can Leave You More Connected to Life
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
I Am Often The Only Woman in the Room, Yet It Was Never a Predicament. Here’s Why.
Over the last year, I've been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder:...
Dorel Juvenile Aims For Millennial Parents Through Inclusivity
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.
One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
11 Marketing Campaigns that Made a Splash in Q2 2018
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.
What Drives You?
BARKER examines luxury car sales and the Millennial luxury car buyer. Tips on ways to reach affluent Millennials and drive them to auto financial representatives are highlighted in the report.
Facebook’s issue ads policy adds barrier to brands jumping on social movements
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
Private view: Oscar Mayer’s Bacoin turns heads, but lacks sizzle
A savage dismantling of Oscar Mayer's new cryptocurrency.