Retention, please: Agencies are pulling out the stops to keep employees around
They’re trying to figure out which perks and benefits stop people from browsing other jobs.
Barker Helps Employees Combat Inflation
New York independent advertising agency Barker is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains
The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.
Top Ad Leaders on How to Stay Creative While Working From Home
A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative.
The Marketer’s Love Language by Barker
Independent agency Barker is spreading the love to clients and friends.
BARKER Is Back With New Signs For The Women’s March
The annual protest returns and the agency continues to support with it’s art.
Dorel Juvenile Aims For Millennial Parents Through Inclusivity
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.
One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
I Am Often The Only Woman in the Room, Yet It Was Never a Predicament. Here’s Why.
Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?