BARKER’s Self-Promoting OOH Ads Attract Attention-And Thieves
BARKER is continuing its self-promotional ad campaign that has proven to be so popular that people are swiping the ads.
Miele Names BARKER as U.S. Agency of Record
German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.
Random Question at 3% Conference: Top creatives share their thoughts on inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
Advertising Week Launches ‘Great Minds Think Unalike’ Campaign
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL...
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
Why We the People Need the Voice of Commerce Behind Us by Kim Tracey
As I marched along with my fellow females (and supportive males) declaring: "This is what democracy looks like!" I felt a solidarity with the surge of people, an assurance that we were on the right side of history. But the March has passed. And even though many of us...
Creative Director’s Choice: BARKER’s Sandi Harari on American Greetings’ emotional take on infertility
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other...
What Drives You?
BARKER examines luxury car sales and the Millennial luxury car buyer. Tips on ways to reach affluent Millennials and drive them to auto financial representatives are highlighted in the report.
Industry insight: what brands should do about the NRA?
The Drum asked marketing industry professionals to weigh in with their thoughts on severing ties with the NRA, brand transparency when working with organizations and how those types of partnerships can affect brands.
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
The 10 Best Ads of 2017
"This late in the year, it's easy to forget the impact of ads that ran in February, but 84 Lumber's Super Bowl film is one of the most powerful, courageous ads in memory," said John Barker, Founder and Chief Idea Officer at BARKER.
Random Question at 3% Conference: Top creatives share their thoughts on inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
BARKER Wins AOR Duties for Bausch + Lomb Brand Launch
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work...
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER's David Song comments.
Agencies Give Back For Thanksgiving
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here’s just a small sampling of what some shops have planned.
Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL...
There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop
"The social media sparring ushered in with the Trump era creates a Catch-22 for brands," John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan's, told Business Insider.
How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights
Written by EVP / Chief Strategy Officer, Jason Spies
Creative Director’s Choice: BARKER’s Sandi Harari on American Greetings’ emotional take on infertility
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other...