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Miele Names BARKER as U.S. Agency of Record

Miele Names BARKER as U.S. Agency of Record

German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.

What Drives You?

What Drives You?

BARKER examines luxury car sales and the Millennial luxury car buyer. Tips on ways to reach affluent Millennials and drive them to auto financial representatives are highlighted in the report.

The 10 Best Ads of 2017

The 10 Best Ads of 2017

"This late in the year, it's easy to forget the impact of ads that ran in February, but 84 Lumber's Super Bowl film is one of the most powerful, courageous ads in memory," said John Barker, Founder and Chief Idea Officer at BARKER.

BARKER Wins AOR Duties for Bausch + Lomb Brand Launch

BARKER Wins AOR Duties for Bausch + Lomb Brand Launch

Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work...

Agencies Give Back For Thanksgiving

Agencies Give Back For Thanksgiving

Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here’s just a small sampling of what some shops have planned.