One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
I Am Often The Only Woman in the Room, Yet It Was Never a Predicament. Here’s Why.
Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?
Why Disconnecting From Technology Can Leave You More Connected to Life
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
Barker Wins AOR Duties for Sunsweet Growers
“Yuba City, California-based prune cooperative Sunsweet Growers, most likely the only prune brand you’ve ever heard of, selected New York-based independent agency Barker as its agency of record, following a review.”
11 Marketing Campaigns that Made a Splash in Q2 2018
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.
What Drives You?
BARKER examines luxury car sales and the Millennial luxury car buyer. Tips on ways to reach affluent Millennials and drive them to auto financial representatives are highlighted in the report.
Facebook’s issue ads policy adds barrier to brands jumping on social movements
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
Private view: Oscar Mayer’s Bacoin turns heads, but lacks sizzle
A savage dismantling of Oscar Mayer’s new cryptocurrency.
Keeping It Real, Brooklyn Style
EVP, Creative Director, Sandi Harari Comes Clean About Her Picture-Perfect Instagram Feed (And Her Not-Always-Picture-Perfect Fam)