BARKER’s Self-Promoting OOH Ads Attract Attention-And Thieves
BARKER is continuing its self-promotional ad campaign that has proven to be so popular that people are swiping the ads.
Miele Names BARKER as U.S. Agency of Record
German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.
Random Question at 3% Conference: Top creatives share their thoughts on inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
Advertising Week Launches ‘Great Minds Think Unalike’ Campaign
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL...
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights
Written by EVP / Chief Strategy Officer, Jason Spies
Industry insight: what brands should do about the NRA?
The Drum asked marketing industry professionals to weigh in with their thoughts on severing ties with the NRA, brand transparency when working with organizations and how those types of partnerships can affect brands.
Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop
"The social media sparring ushered in with the Trump era creates a Catch-22 for brands," John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan's, told Business Insider.
Keeping It Real, Brooklyn Style
EVP, Creative Director, Sandi Harari Comes Clean About Her Picture-Perfect Instagram Feed (And Her Not-Always-Picture-Perfect Fam)
8 mobile marketing winners and losers from Q1
Associate Creative Director, Dan Asulin weighs in.
‘Be as honest as humanly possible’: Exceptional Women of the World featuring Sandi Harari, BARKER
"Exceptional Women of the World" is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. As NYC indie agency BARKER’s EVP, Creative Director, Sandi...
Industry insight: what brands should do about the NRA?
The Drum asked marketing industry professionals to weigh in with their thoughts on severing ties with the NRA, brand transparency when working with organizations and how those types of partnerships can affect brands.
Parx Casino: What a Night by BARKER
New York-based indie advertising agency BARKER has launched a new campaign repositioning Parx Casino as a large-scale entertainment destination serving Pennsylvania, New York and New Jersey. The 'What A Night' campaign, launching in TV, outdoor, print, and digital,...
Women’s March 2018: Print Your Posters Right Here
Attending the Women's March today and got no sign? New York agency BARKER, which boasts a staff of 70% women, has got your back. The agency has created a host of vibrant, audacious posters that you raise high in support, which you can download and print from free on...
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
The 10 Best Ads of 2017
"This late in the year, it's easy to forget the impact of ads that ran in February, but 84 Lumber's Super Bowl film is one of the most powerful, courageous ads in memory," said John Barker, Founder and Chief Idea Officer at BARKER.
Random Question at 3% Conference: Top creatives share their thoughts on inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
BARKER Wins AOR Duties for Bausch + Lomb Brand Launch
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work...