Category: Adweek
Gen X Truly Is the Lost Generation—Especially in Marketing
Gen Xers may be a small group, but they have some serious buying power.
Agencies Are Getting Weirdly Romantic for Valentine’s Day
Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.
Barker Helps Employees Combat Inflation
New York independent advertising agency Barker is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.