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Category: Adweek

Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

December 22, 2022 | Adweek

Revolving Door Roster Updates: Amplify, Droga5, Imagination & More

October 14, 2022 | Adweek

Barker Named AOR for Three HanesBrands Labels

October 4, 2022 | Adweek

How Can Marketers Win Over Gen Alpha?

July 21, 2022 | Adweek

The Modern Agency CEO Must Lead With Empathy

July 11, 2022 | Adweek

Vanilla Ice Drops New Video to Promote Joyburst Energy Drink in the US

June 30, 2022 | Adweek

Gen X Truly Is the Lost Generation—Especially in Marketing

May 24, 2022 | Adweek

Gen Xers may be a small group, but they have some serious buying power.

Agencies Are Getting Weirdly Romantic for Valentine’s Day

February 14, 2022 | Adweek

Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.

Barker Helps Employees Combat Inflation

January 4, 2022 | Adweek, Agency Spy

New York independent advertising agency Barker is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.

Agency Holiday Cards 2017: The Most Creative Farewells to the Year

December 20, 2017 | Adweek

This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.

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Recent Posts

  • Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
  • Movers & Shakers: Horizon Media, Plus Company, CPB, Chipotle and more
  • Revolving Door Roster Updates: Amplify, Droga5, Imagination & More
  • Barker Named AOR for Three HanesBrands Labels
  • ‘Dream’ Come True: Barker Wins Maidenform, Bali, Playtex Brands

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