How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
“Exceptional Women of the World” is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. As NYC indie agency BARKER’s EVP, Creative Director, Sandi Harari leads a lean but highly creative team in the country’s biggest ad market.
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement.