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‘Dream’ Come True: BARKER Wins Maidenform, Bali, Playtex Brands

October 4, 2022 | MediaPost

How Can Marketers Win Over Gen Alpha?

July 21, 2022 | Adweek

The Modern Agency CEO Must Lead With Empathy

July 11, 2022 | Adweek

Vanilla Ice Drops New Video to Promote Joyburst Energy Drink in the US

June 30, 2022 | Adweek

Power Women: Mary Beth Weil of BARKER On How To Successfully Navigate Work, Love and Life As A Powerful Woman

June 12, 2022 | Authority Magazine

Gen X Truly Is the Lost Generation—Especially in Marketing

May 24, 2022 | Adweek

Gen Xers may be a small group, but they have some serious buying power.

Agencies and media companies hope new programs will boost diversity in advertising

April 12, 2022 | Marketing Brew

Happy Valentine’s Day, Dear (Prospective) Client

February 15, 2022 | MediaPost

As any agency person will tell you, some clients are awesome to work with and some can be downright nightmarish, while others fall somewhere in between.

Agencies Are Getting Weirdly Romantic for Valentine’s Day

February 14, 2022 | Adweek

Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.

Retention, please: Agencies are pulling out the stops to keep employees around

January 24, 2022 | Marketing Brew

They’re trying to figure out which perks and benefits stop people from browsing other jobs.

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Barker Nyc
225 Broadway, Floor 35, New York, NY 10007 212.226.7336
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