Gen X Truly Is the Lost Generation—Especially in Marketing
Gen Xers may be a small group, but they have some serious buying power.
Happy Valentine’s Day, Dear (Prospective) Client
As any agency person will tell you, some clients are awesome to work with and some can be downright nightmarish, while others fall somewhere in between.
Agencies Are Getting Weirdly Romantic for Valentine’s Day
Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.
Retention, please: Agencies are pulling out the stops to keep employees around
They’re trying to figure out which perks and benefits stop people from browsing other jobs.
BARKER Helps Employees Combat Inflation
New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains
The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.
Top Ad Leaders on How to Stay Creative While Working From Home
A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative.
The Marketer’s Love Language by BARKER
Independent agency BARKER is spreading the love to clients and friends.