“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
Written by EVP / Chief Strategy Officer, Jason Spies
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny,
Being a working parent means you have two demanding jobs. The 26 winners of the She Runs It 2017 Working Mothers of the Year Awards know what it means to be caught in the crossfire between the office and home. But they also know what it takes to get it all done. There’s sacrifice, commitment,
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.
Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we feature BARKER.
A Q&A with BARKER’S creative leader Sandi Harari on how women and young people can succeed in the ad industry today.
The 4A’s is interested in how agency leaders are adapting to the rapid-fire changes in the industry. John Barker, Chief Idea Officer of BARKER in New York, weighs in with his thoughts and experiences.