How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights
Written by EVP / Chief Strategy Officer, Jason Spies
BARKER Helps Employees Combat Inflation
New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
Barker makes the MM+M Agency 100 List…Again!
Independent New York-based Barker is not known, first and foremost, as a health agency, being recognized more for its creative work for brands such as Maidenform, Sunsweet and Audible. But its prowess as a creative agency has bled through to the health space.
One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop
“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
Maidenform M Campaign Celebrates Female Confidence
The century-old Maidenform shapewear brand has a new tagline: “For All Or None To See.” The positive slogan is empowering. And the women in the ads define a new breed of feminine.
Retention, please: Agencies are pulling out the stops to keep employees around
They’re trying to figure out which perks and benefits stop people from browsing other jobs.
At This Ad Agency, Interns Are Indispensable
A paid internship program focused on underrepresented talent helps Barker put out its best work.