Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
Tools of the Trade: Caitlyn Pierre of Barker
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER’s David Song comments.
Agencies Are Getting Weirdly Romantic for Valentine’s Day
Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.
Dorel Juvenile Aims For Millennial Parents Through Inclusivity
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.
Bali Bras Unveils ‘Bali Breathe’ Line in New Campaign
Hanes brand Bali Bras just unveiled its latest collection with a new campaign made together with creative agency Barker. The “Bali Breathe” line is exactly what its name suggests, marketed by the innerwear brand as its most breathable collection yet.
The 10 Best Ads of 2017
“This late in the year, it’s easy to forget the impact of ads that ran in February, but 84 Lumber’s Super Bowl film is one of the most powerful, courageous ads in memory,” said John Barker, Founder and Chief Idea Officer at BARKER.
Gen X Truly Is the Lost Generation—Especially in Marketing
Gen Xers may be a small group, but they have some serious buying power.
