Private view: Oscar Mayer’s Bacoin turns heads, but lacks sizzle
A savage dismantling of Oscar Mayer’s new cryptocurrency.
Keeping It Real, Brooklyn Style
EVP, Creative Director, Sandi Harari Comes Clean About Her Picture-Perfect Instagram Feed (And Her Not-Always-Picture-Perfect Fam)
8 mobile marketing winners and losers from Q1
Associate Creative Director, Dan Asulin weighs in.
Parx Casino: What a Night by BARKER
New York-based indie advertising agency BARKER has launched a new campaign repositioning Parx Casino as a large-scale entertainment destination serving Pennsylvania, New York and New Jersey. The ‘What A Night’ campaign, launching in TV, outdoor, print, and digital, unveils the casino’s $50m expansion, including two new restaurants and a live performance venue, ‘Xcite Center.’
Women’s March 2018: Print Your Posters Right Here
Attending the Women’s March today and got no sign? New York agency BARKER, which boasts a staff of 70% women, has got your back. The agency has created a host of vibrant, audacious posters that you raise high in support, which you can download and print from free on this site.
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
The 10 Best Ads of 2017
“This late in the year, it’s easy to forget the impact of ads that ran in February, but 84 Lumber’s Super Bowl film is one of the most powerful, courageous ads in memory,” said John Barker, Founder and Chief Idea Officer at BARKER.
Random Question at 3% Conference: Top creatives share their thoughts on inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.
BARKER Wins AOR Duties for Bausch + Lomb Brand Launch
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement.
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER’s David Song comments.