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The BBDO-Bayer Debacle: How Bad Was It? by John Barker

July 7, 2016 | Huffington Post

By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.

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Barker Nyc
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