See It & Be It: Sandi Harari of BARKER
A Q&A with BARKER’S creative leader Sandi Harari on how women and young people can succeed in the ad industry today.
5 Questions for: John Barker, Chief Idea Officer of BARKER
The 4A’s is interested in how agency leaders are adapting to the rapid-fire changes in the industry. John Barker, Chief Idea Officer of BARKER in New York, weighs in with his thoughts and experiences.
Miele Names BARKER as U.S. Agency of Record
German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.
We unveil the women shaking up the industry in The Drum’s 50 Under 30
Maya Kagan, Associate Creative Director, BARKER
Why We the People Need the Voice of Commerce Behind Us by Kim Tracey
As I marched along with my fellow females (and supportive males) declaring: “This is what democracy looks like!” I felt a solidarity with the surge of people, an assurance that we were on the right side of history. But the March has passed. And even though many of us plan to remain active for our
The lesson from losing: Know your customer by John Barker
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Big Brothers Big Sisters of NYC Names BARKER as Its Lead Agency
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.
Boundaries Are Made for Pushing
This incredible panel, presented by BARKER, were each the embodiment of “rule breakers” as they made their way onto the Advertising Week stage. Purple hair, bejeweled shoes and bold makeup choices were just a few of the counterculture looks that drew immediate attention.
Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event
The campaign, created by New York agency BARKER, features lines like “Let’s Change the Conversation,” Let’s Influence the Influencer,” “Smarter in a New York Minute,” Know What Your Clients Are Kvetching About,” “Invest 1 Week in the 51 Others” and “Let’s Make Shit Matter.”
BARKER’s Self-Promoting OOH Ads Attract Attention-And Thieves
BARKER is continuing its self-promotional ad campaign that has proven to be so popular that people are swiping the ads.