Private view: Oscar Mayer’s Bacoin turns heads, but lacks sizzle
A savage dismantling of Oscar Mayer’s new cryptocurrency.
Proud Prune Lover
For over a century, Sunsweet has been the leading producer of prunes and prune juice. For much of that time, prunes have been known as a time-tested digestive aid for an older generation, when in fact they’re a nutritious powerhouse for every age.
The BBDO-Bayer Debacle: How Bad Was It? by John Barker
By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.
Facebook’s issue ads policy adds barrier to brands jumping on social movements
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
How Barker Made Prunes Cool Again
Barker’s launch campaign for Botania, a newcomer in the wellness beverage category, helped Sunsweet win new customers…and won an Indie Agency News Top 40 Brand Design Award for the agency.
Big Brothers Big Sisters of NYC Names BARKER as Its Lead Agency
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.