By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.
“Yuba City, California-based prune cooperative Sunsweet Growers, most likely the only prune brand you’ve ever heard of, selected New York-based independent agency Barker as its agency of record, following a review.”
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
Written by EVP / Chief Strategy Officer, Jason Spies
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.