The Marketer’s Love Language by Barker
Independent agency Barker is spreading the love to clients and friends.
8 mobile marketing winners and losers from Q1
Associate Creative Director, Dan Asulin weighs in.
BARKER Is Back With New Signs For The Women’s March
The annual protest returns and the agency continues to support with it’s art.
Keeping It Real, Brooklyn Style
EVP, Creative Director, Sandi Harari Comes Clean About Her Picture-Perfect Instagram Feed (And Her Not-Always-Picture-Perfect Fam)
Top Ad Leaders on How to Stay Creative While Working From Home
A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative.
Private view: Oscar Mayer’s Bacoin turns heads, but lacks sizzle
A savage dismantling of Oscar Mayer’s new cryptocurrency.
The BBDO-Bayer Debacle: How Bad Was It? by John Barker
By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.
Facebook’s issue ads policy adds barrier to brands jumping on social movements
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
Big Brothers Big Sisters of NYC Names BARKER as Its Lead Agency
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.
11 Marketing Campaigns that Made a Splash in Q2 2018
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.