Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER’s David Song comments.
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.
“This late in the year, it’s easy to forget the impact of ads that ran in February, but 84 Lumber’s Super Bowl film is one of the most powerful, courageous ads in memory,” said John Barker, Founder and Chief Idea Officer at BARKER.
Independent agency Barker is spreading the love to clients and friends.
Associate Creative Director, Dan Asulin weighs in.
The annual protest returns and the agency continues to support with it’s art.
EVP, Creative Director, Sandi Harari Comes Clean About Her Picture-Perfect Instagram Feed (And Her Not-Always-Picture-Perfect Fam)