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One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds

September 20, 2019 | Muse by Clio

A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.

Maidenform M Campaign Celebrates Female Confidence

February 22, 2024 | MediaPost

The century-old Maidenform shapewear brand has a new tagline: “For All Or None To See.” The positive slogan is empowering. And the women in the ads define a new breed of feminine.

There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop

November 18, 2017 | Business Insider

“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.

Retention, please: Agencies are pulling out the stops to keep employees around

January 24, 2022 | Marketing Brew

They’re trying to figure out which perks and benefits stop people from browsing other jobs.

BARKER Named AOR for Three HanesBrands Labels

October 4, 2022 | Adweek

I Am Often The Only Woman in the Room, Yet It Was Never a Predicament. Here’s Why.

July 23, 2019 | Sway

Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?

Maidenform Relaunches its Brand with a Colorful Campaign from Barker

February 22, 2024 | Adweek

Maidenform has relaunched its brand with a vibrant new campaign, showcasing the brand’s soft M collection designed for young and young-minded consumers.

Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?

November 22, 2017 | The Drum

From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.

Happy Valentine’s Day, Dear (Prospective) Client

February 15, 2022 | MediaPost

As any agency person will tell you, some clients are awesome to work with and some can be downright nightmarish, while others fall somewhere in between.

Revolving Door Roster Updates: Amplify, Droga5, Imagination & More

October 14, 2022 | Adweek
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