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Happy Valentine’s Day, Dear (Prospective) Client

February 15, 2022 | MediaPost

As any agency person will tell you, some clients are awesome to work with and some can be downright nightmarish, while others fall somewhere in between.

Agencies Are Getting Weirdly Romantic for Valentine’s Day

February 14, 2022 | Adweek

Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.

Retention, please: Agencies are pulling out the stops to keep employees around

January 24, 2022 | Marketing Brew

They’re trying to figure out which perks and benefits stop people from browsing other jobs.

BARKER Helps Employees Combat Inflation

January 4, 2022 | Adweek, Agency Spy

New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.

BARKER to proactively bonus employees to help meet the demands of inflation

December 17, 2021 | The 4A's

Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains

October 28, 2021 | The New York Times

The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.

Top Ad Leaders on How to Stay Creative While Working From Home

March 16, 2020 | Muse by Clio

A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative.

The Marketer’s Love Language by BARKER

February 11, 2020 | The Drum

Independent agency BARKER is spreading the love to clients and friends.

BARKER Is Back With New Signs For The Women’s March

January 17, 2020 | Ad Age

The annual protest returns and the agency continues to support with it’s art.

Dorel Juvenile Aims For Millennial Parents Through Inclusivity

October 28, 2019 | MediaPost

The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.

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Barker Nyc
225 Broadway, Floor 35, New York, NY 10007 212.226.7336
newbusiness@barkernyc.com