Top Ad Leaders on How to Stay Creative While Working From Home
A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative.
The Marketer’s Love Language by BARKER
Independent agency BARKER is spreading the love to clients and friends.
BARKER Is Back With New Signs For The Women’s March
The annual protest returns and the agency continues to support with it’s art.
Dorel Juvenile Aims For Millennial Parents Through Inclusivity
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.
One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.
Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative
Innovating in healthcare is easy because we can just look at what banks did last year. But there are warriors fighting against stagnate creative, people making salads.
I Am Often The Only Woman in the Room, Yet It Was Never a Predicament. Here’s Why.
Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?
Why Disconnecting From Technology Can Leave You More Connected to Life
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
Barker Wins AOR Duties for Sunsweet Growers
“Yuba City, California-based prune cooperative Sunsweet Growers, most likely the only prune brand you’ve ever heard of, selected New York-based independent agency Barker as its agency of record, following a review.”
11 Marketing Campaigns that Made a Splash in Q2 2018
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.