Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement.
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER’s David Song comments.
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here’s just a small sampling of what some shops have planned.
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.
“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
Written by EVP / Chief Strategy Officer, Jason Spies
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny,
Being a working parent means you have two demanding jobs. The 26 winners of the She Runs It 2017 Working Mothers of the Year Awards know what it means to be caught in the crossfire between the office and home. But they also know what it takes to get it all done. There’s sacrifice, commitment,
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”