Agencies Give Back For Thanksgiving
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here’s just a small sampling of what some shops have planned.
Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.
There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop
“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights
Written by EVP / Chief Strategy Officer, Jason Spies
Creative Director’s Choice: BARKER’s Sandi Harari on American Greetings’ emotional take on infertility
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny,
Striking The Right Balance: 2017 Working Mothers of the Year
Being a working parent means you have two demanding jobs. The 26 winners of the She Runs It 2017 Working Mothers of the Year Awards know what it means to be caught in the crossfire between the office and home. But they also know what it takes to get it all done. There’s sacrifice, commitment,
Advertising Week Launches ‘Great Minds Think Unalike’ Campaign
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
New York-Based BARKER Goes Bold With Its Messaging and Creates Edgy Work for Its Clients
How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
“Do more crazy stuff when you’re young”: Beyond the Brief, featuring John Barker, BARKER
The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.
Independent Influence: BARKER’s independent voice in the ad world’s biggest market
Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we feature BARKER.