The lesson from losing: Know your customer by John Barker
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Big Brothers Big Sisters of NYC Names BARKER as Its Lead Agency
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.
Boundaries Are Made for Pushing
This incredible panel, presented by BARKER, were each the embodiment of “rule breakers” as they made their way onto the Advertising Week stage. Purple hair, bejeweled shoes and bold makeup choices were just a few of the counterculture looks that drew immediate attention.
Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event
The campaign, created by New York agency BARKER, features lines like “Let’s Change the Conversation,” Let’s Influence the Influencer,” “Smarter in a New York Minute,” Know What Your Clients Are Kvetching About,” “Invest 1 Week in the 51 Others” and “Let’s Make Shit Matter.”
BARKER’s Self-Promoting OOH Ads Attract Attention-And Thieves
BARKER is continuing its self-promotional ad campaign that has proven to be so popular that people are swiping the ads.
BARKER Beats Out CP+B, Doner, VaynerMedia to Retain SlimFast Account
Just over a year after naming New York City-based BARKER as its new agency of record for a brand relaunch, SlimFast has retained the indie agency’s services after a full creative review.
The BBDO-Bayer Debacle: How Bad Was It? by John Barker
By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.