Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement.
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready. BARKER’s David Song comments.
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here’s just a small sampling of what some shops have planned.
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.
“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
Written by EVP / Chief Strategy Officer, Jason Spies