BARKER Wins AOR Duties for Bausch + Lomb Brand Launch

Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review. “We were impressed with BARKER’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement.