Author: barkeradmin
Posts by barkeradmin
Gen X Truly Is the Lost Generation—Especially in Marketing
Gen Xers may be a small group, but they have some serious buying power.
Agencies and media companies hope new programs will boost diversity in advertising
Happy Valentine’s Day, Dear (Prospective) Client
As any agency person will tell you, some clients are awesome to work with and some can be downright nightmarish, while others fall somewhere in between.
Agencies Are Getting Weirdly Romantic for Valentine’s Day
Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.
Retention, please: Agencies are pulling out the stops to keep employees around
They’re trying to figure out which perks and benefits stop people from browsing other jobs.
BARKER Helps Employees Combat Inflation
New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
BARKER to proactively bonus employees to help meet the demands of inflation
Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains
The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.
Dorel Juvenile Aims For Millennial Parents Through Inclusivity
The creative for the new Dorel “Designed For Parenthood” campaign, developed with Barker, suggests its collection of car seats, strollers and the like are supporting parents and children regardless of unexpected and sometimes bumpy adventures.