The Marketer’s Love Language by BARKER
Independent agency BARKER is spreading the love to clients and friends.
Category: The Drum
Parx Casino: What a Night by BARKER
New York-based indie advertising agency BARKER has launched a new campaign repositioning Parx Casino as a large-scale entertainment destination serving Pennsylvania, New York and New Jersey. The ‘What A Night’ campaign, launching in TV, outdoor, print, and digital, unveils the casino’s $50m expansion, including two new restaurants and a live performance venue, ‘Xcite Center.’
Industry Opinion: How will the FCC’s net neutrality decision impact the marketing landscape?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.
Creative Director’s Choice: BARKER’s Sandi Harari on American Greetings’ emotional take on infertility
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny,
“Do more crazy stuff when you’re young”: Beyond the Brief, featuring John Barker, BARKER
The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.
Independent Influence: BARKER’s independent voice in the ad world’s biggest market
Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we feature BARKER.
We unveil the women shaking up the industry in The Drum’s 50 Under 30
Maya Kagan, Associate Creative Director, BARKER