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The lesson from losing: Know your customer by John Barker

November 14, 2016 | Campaign US

The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.

Agency Holiday Cards: Second Mailing

December 21, 2023 | Adweek

Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains

October 28, 2021 | The New York Times

The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.

Maidenform Gets A Glow-Up With Sass And Color

May 2, 2025 | Winning Work

With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.

Why Disconnecting From Technology Can Leave You More Connected to Life

July 12, 2019 | Muse by Clio

Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.

How Can Marketers Win Over Gen Alpha?

July 21, 2022 | Adweek

How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights

November 9, 2017 | BARKER

Written by EVP / Chief Strategy Officer, Jason Spies

Maidenform M Is Rewriting The Book on Bras

February 14, 2024 | WWD

BARKER Helps Employees Combat Inflation

January 4, 2022 | Adweek, Agency Spy

New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.

One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds

September 20, 2019 | Muse by Clio

A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.

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Barker Nyc
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