By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallop called out their transgressions on Twitter and elsewhere.
“I’m interested to see how tonality and satire play into the restrictions as we often test humor across segments via dark posting,” said Lauren Reddy, VP / Director of Media at BARKER.
Barker was tapped to launch Botania, a newcomer in the wellness beverage category. But cutting through the clutter would take more than impressive ingredients or a catchy name.
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.
Barker was tasked with launching Maidenform’s newest collection, M, with a specific focus on a younger, hipper audience. So we pulled out all the stops and created a maximalist music video with our new product at the center of it all.
“Yuba City, California-based prune cooperative Sunsweet Growers, most likely the only prune brand you’ve ever heard of, selected New York-based independent agency Barker as its agency of record, following a review.”
