11 Marketing Campaigns that Made a Splash in Q2 2018
Associate Creative Director, Dan Asulin weighs in on the best marketing campaigns of the quarter.
Craveable Comfort, Wrapped in Barker Boldness
Barker was tasked with launching Maidenform’s newest collection, M, with a specific focus on a younger, hipper audience. So we pulled out all the stops and created a maximalist music video with our new product at the center of it all.
Barker Wins AOR Duties for Sunsweet Growers
“Yuba City, California-based prune cooperative Sunsweet Growers, most likely the only prune brand you’ve ever heard of, selected New York-based independent agency Barker as its agency of record, following a review.”
The lesson from losing: Know your customer by John Barker
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains
The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.
Maidenform Gets A Glow-Up With Sass And Color
With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.
Why Disconnecting From Technology Can Leave You More Connected to Life
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
