The lesson from losing: Know your customer by John Barker
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains
The triumphant comeback of Lower Manhattan after 2001 became a rallying cry for New York City. But its offices have emptied out, tourists are gone, and hundreds of retailers have shut down.
Maidenform Gets A Glow-Up With Sass And Color
With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.
Why Disconnecting From Technology Can Leave You More Connected to Life
Have you ever sat solo in a bustling New York City restaurant, swiveling a glass of red, observing the uncomfortable assortment of dates and family dinners around you? I have.
How to Break Through? Compassion Makes the Difference: Healthcare Findings & Insights
Written by EVP / Chief Strategy Officer, Jason Spies
BARKER Helps Employees Combat Inflation
New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
One Copywriter’s Quest to Reduce the Stigma Around Psychiatric Meds
A few months back, when tasked with creating a project at the Miami Ad School of New York, Lauren Weiss decided to tackle the stigma around mental illness and prescription drugs.