“The social media sparring ushered in with the Trump era creates a Catch-22 for brands,” John Barker, founder of ad agency BARKER with clients such as Aston Martin and Bennigan’s, told Business Insider.
Over the last year, I’ve been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder: why?
From the earliest days of the commercial internet, the concept of net neutrality has ensured a level paying field for all innovators. This approach allowed companies like Google and Netflix to bring fresh ideas to the masses, even as early leaders like Yahoo! and AOL began to fade.