The 4A’s is interested in how agency leaders are adapting to the rapid-fire changes in the industry. John Barker, Chief Idea Officer of BARKER in New York, weighs in with his thoughts and experiences.
German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.
Maya Kagan, Associate Creative Director, BARKER