
Maidenform Gets A Glow-Up With Sass And Color
With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.
With the launch of M by Maidenform, Barker reintroduced the iconic brand to a new generation—through its biggest product drop ever.
Barker was tasked with launching Maidenform’s newest collection, M, with a specific focus on a younger, hipper audience. So we pulled out all the stops and created a maximalist music video with our new product at the center of it all.
Barker was tapped to launch Botania, a newcomer in the wellness beverage category. But cutting through the clutter would take more than impressive ingredients or a catchy name.