How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.
Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we feature BARKER.
A Q&A with BARKER’S creative leader Sandi Harari on how women and young people can succeed in the ad industry today.
The 4A’s is interested in how agency leaders are adapting to the rapid-fire changes in the industry. John Barker, Chief Idea Officer of BARKER in New York, weighs in with his thoughts and experiences.
German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.
Maya Kagan, Associate Creative Director, BARKER
As I marched along with my fellow females (and supportive males) declaring: “This is what democracy looks like!” I felt a solidarity with the surge of people, an assurance that we were on the right side of history. But the March has passed. And even though many of us plan to remain active for our
The real failure of the Clinton campaign was that it didn’t understand–and ignored–the pain and disenfranchisement of ordinary Americans, writes the founder of BARKER.
Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency BARKER as its lead agency, following a review. Going forward BARKER will handle marketing strategy, creative and media planning for the nonprofit.