Category: Adweek
Gen X Truly Is the Lost Generation—Especially in Marketing
Gen Xers may be a small group, but they have some serious buying power.
Agencies Are Getting Weirdly Romantic for Valentine’s Day
Love is in the air today. Or maybe that’s the lingering energy from the Super Bowl halftime show. Regardless, even agencies that had ads in the big game managed to get a little romantic for Valentine’s Day, with a few fun agency-style twists. Check out what some agencies pulled together for the day.
BARKER Helps Employees Combat Inflation
New York independent advertising agency BARKER is helping its employees offset rising expenses due to inflation through a “year-forward” bonus of 4.3% of their compensation. The bonus is in addition to other benefits and year-end performance rewards.
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
This New York indie agency BARKER launched a “Last Minute Gifter” microsite for those who put off buying for the office gift exchange until the last possible second.
Striking The Right Balance: 2017 Working Mothers of the Year
Being a working parent means you have two demanding jobs. The 26 winners of the She Runs It 2017 Working Mothers of the Year Awards know what it means to be caught in the crossfire between the office and home. But they also know what it takes to get it all done. There’s sacrifice, commitment,
New York-Based BARKER Goes Bold With Its Messaging and Creates Edgy Work for Its Clients
How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s BARKER, finds “a little bit cowardly.”
Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event
The campaign, created by New York agency BARKER, features lines like “Let’s Change the Conversation,” Let’s Influence the Influencer,” “Smarter in a New York Minute,” Know What Your Clients Are Kvetching About,” “Invest 1 Week in the 51 Others” and “Let’s Make Shit Matter.”