When venerable Swedish bed manufacturer Hästens retained BARKER to relaunch the brand, we didn’t just build sales around the $70,000 top line model – we blew up the factory.

Having effectively created a new “category of one” in ultra-luxury bedding, BARKER’s campaign boosted sales over $50MM, attracted 15% expansion in retailers, and marked the first nude advertisements in Vanity Fair, Departures, and Robb Report. Interestingly enough, the campaign was banned in Sweden.

The launch was supported by experiential events around the globe.
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Today, Hästens is firmly established as a “category of one,” the world’s most luxurious bed. Needless to say, the client has no problems sleeping.